The launch of a platform that connects verified independent tax pros with their perfect clients, and clients to their forever tax pro.
Challenge
Onboard over 8,000 tax pros for beta launch while the platform for the pros was being built. Build hype, awareness, and learn what tax pros are most interested in from a revenue share platform.
Solution
Email series leading up to the launch
Targeted social media campaign
Tradeshow collateral
Webpage
Ongoing customer testing for campaign optimization
Webinars and Zoom series with behing the scenes reveals and Q/A
Key Takeaways
Benefit statements that resonated:
- Expand your customer base with referrals from Intuit and reach more prospective clients with a few clicks.
- Start with no upfront cost
- Spend less time on data entry with Intuit's powerful tax prep software and everything you need to run and grow your tax business in one place
Challenge
Create a profile that can be personalized, easy to use, and easy for the tax filer to search.
